Sutra · ecommerce growth studio

We grow your business from first product to loyal customer.

One team for the whole journey — sourcing and your store, ads and sales, repeat customers and exports. For brands, manufacturers, sellers and exporters.

Years across marketplaces, D2C, exports & performance marketing
8+years in commerce & growth
₹25Cr+monthly GMV grown
1187%peak revenue growth
30+brands & stores scaled
What we do

Everything your store needs, one team.

From getting your product ready to sell, all the way to keeping customers coming back. Take the whole journey, or just the part you need.

01

Product sourcing & export-readiness

Get your product market-ready and priced to sell — the right vendors, proper samples, quality checks, and export pricing that accounts for duties and shipping.

IncludesSourcing & vendor checks · samples & quality · export & landed pricing · MOQs
02

Online store — D2C & marketplace

Set up and organise where you sell — your own Shopify or website, plus marketplace listings — so buyers find your products and check out easily.

IncludesShopify & website build · marketplace listings & catalog · product organisation
03

Performance marketing & leads

Bring in the right buyers — Meta and Google ads, content, and outreach — run for returns, whether you sell D2C or need B2B leads.

IncludesMeta & Google ads · creative & content · cold outreach · affiliate partners · B2B lead gen
04

Conversion & sales

Get more of your visitors to actually buy — sharper landing pages, a smoother checkout, and testing to lift your conversion rate.

IncludesLanding pages · checkout & sign-up · A/B testing
05

Retention & repeat customers

Turn one order into many — email and WhatsApp marketing, offers and loyalty, and looking after your key buyers and distributors.

IncludesEmail & WhatsApp marketing · offers & loyalty · key accounts
06

Growth strategy & scaling

Where to grow next, how to enter exports or new markets, what to build — with operators who've scaled a business from zero.

IncludesGrowth strategy · exports & global markets · new business setup
Who we work with

Not just brands.

If you make or sell a product and want to grow it online — at home or abroad — you're who we're for.

D2C & consumer brandsSelling direct and ready to scale.
Manufacturers & exportersGoing direct, or selling across borders.
Marketplace sellersGrowing on Amazon, Flipkart or Meesho.
Retailers & wholesalersTaking an offline business online.
Craft & textile enterprisesAnd the NGOs and foundations behind them.
New foundersBuilding a commerce business from scratch.
Across B2C, B2B & D2C · your own store, marketplaces & wholesale · India & international
Selected work

Results we've delivered.

Qala · cross-border brand

A wholesale brand, built from zero

Built the whole online wholesale business from scratch — store, pricing and a 350+ brand pipeline — selling to boutiques abroad.

~79%buyers who reordered · 30 boutiques
Read the case →
Bijnis · marketplace store

Reworking a storefront to sell more

Rebuilt how the store showed products and grouped buyers, so the right products reached the right people.

~1.5×more clicks to products
Read the case →
Udaan · marketplace ads

Doubling ad revenue for a marketplace

Repriced and repackaged how sellers paid to advertise — clear packages, fairer pricing, more revenue.

+100%ad revenue in a quarter
Read the case →
Beauty & haircare brand

Scaling a beauty brand with ads

Reworked the ads, targeting and offers end to end — from weak returns to roughly $1M in sales.

+1187%revenue · +233% return on ad spend
Read the case →
DTC hat brand

Growing a hat brand on a small budget

Ran the full ad strategy on a lean budget, using community-led creative to punch above its weight.

$3K/mobudget, big results
Read the case →
B2B exporters

New business with zero ad spend

Turned a global trade shift into a well-timed email campaign that brought in leads — no advertising.

7.6%reply rate · 2,000 emails · $0 spent
Read the case →
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How it works

Three ways to start.

Start here
A quick reviewA short, paid look at your business. We find what's holding your sales back and hand you a clear plan — no big commitment.
Focused
Just the part you needPick one area — getting ready to sell, the store, customers, or keeping them. We take that piece and run with it.
End to end
The whole journeyWe run all of it together — from getting your product ready to sell, to keeping customers coming back.
The team

Two operators behind it.

PA

Prachi Agrawal

Commerce & operations

Eight years building the systems behind online marketplaces — Meesho, Udaan, Bijnis and Qalara — then co-founded Qala, a cross-border brand selling Indian craft to boutiques abroad (raised ₹75L, ~79% of buyers reordered). She knows both the makers on the ground and the systems that get their work sold at scale.

LinkedIn ↗
VK

Vinayak Kotagi

Customers & growth

Spends his days turning ad budgets into sales — across beauty, jewelry, events and more. He's grown a beauty brand to around $1M and made small budgets go a long way. Data and creative together, with a focus on real revenue, not vanity numbers.

LinkedIn ↗
Tools we use

The kit behind the work.

Everything we run day to day to build stores, drive demand, and measure what's working.

Storefronts & marketplaces
Shopify · WordPress · ClickFunnels · Amazon · Flipkart · Meesho
Ads & creative
Meta Ads · Google Ads · Foreplay · Motion
Analytics & tracking
Mixpanel · CleverTap · Google Analytics · Looker Studio · Clarity
Email, outreach & leads
Klaviyo · Apollo · Instantly · Smartlead · Clay
Design & content
Figma · Canva · Framer
AI & automation
ChatGPT · Claude · Gemini · GenAI & agentic workflows · Zapier · n8n
Workspace
Notion · Advanced Excel · Google Workspace